Money and banking Essay Example | Topics and Well Written Essays - 1500 words

Money and banking - Essay Example In mid 1998, Brazil's consolidated fiscal position was showing primary deficit, as the government expenditure exceeded its income. The current account deficit was approaching 5% of GDP, even as the economy was sliding into recession. The situation was further aggravated when Russia defaulted on its debt payment and external capital flow came to a halt (Fraga, 2000). Floating of Real was the course of action taken by the government in January 1999 with the consequence that the exchange value of Real plunge to an all time low R$2.15. The government realised that any drastic step taken out of distress rather than alleviating the problem could create further imbalances by fuelling inflation. The government was contemplating whether to float, peg and initiate a fixed- rate regime. After looking through all the possibilities the government had announced in March 1999 that the full inflation targeting system would come into force in June 1999. The Brazilian government could have taken recourse to many instruments at its disposal to implement country's economic policy but the government had assigned to the Central Bank the task of keeping the rate of inflation at a low level. ... Another reason for choosing the inflation targeting regime is its' near immunity to political influence in policy decisions. Another purpose of the regime is to coordinate the prospects of inflation. While this contributes towards achieving the target, at the same time, it may enhance the credibility and transparency. The inflation targeting regime helps to buffer the shocks hitting the economy. Due to the flexibility of the system, it can absorb these shocks. Brazil is a country that is still dependent on foreign capital. Introduction of floating exchange rate as a part of the inflation targeting regime will directly absorb part of external shocks. The key points of the inflation targeted regime can be summarized as follows: Inflation target will be established on the basis of variations of a widely known price index The inflation targets as well as the tolerance intervals will be set by the National Monetary Council on a basis of a proposal by the Finance Minister The price index that would be adopted for the purpose of inflation targeting framework will be chosen by the National Monetary Council on the basis of a proposal by the Finance Minister The targets will be considered to have been met whenever the observed accumulated inflation during the period of January-December of each year falls within the tolerance interval In case the targets are breached, the Central bank's Governor needs to issue an open letter addressed to the Finance Minister explaining the causes of the breach, the measures to be adopted to ensure that the inflation returns to the tolerance levels, and the period of time that will be needed for these measures to have effect,

The Life of the Mango Tree Essay Example for Free

The Life of the Mango Tree Essay * Johnson was an Englishman who came to Trinidad to visited Franklin on a coco estate * Johnson was very interested in local folklore * Sam fell in love with Urmilla * On Johnson’s return to England he got a rare blood disease due to the cold climate. Characters: Johnson: Gary Johnson was a young Englishman who had come to Trinidad to spend the holidays with his friend Franklin’s on his coco estate in Sangre Grande. He left England in winter as he was eager to get some sunlight. While Johnson stayed with his friend he was quite interested to learn all about the estate. Johnson enjoyed hearing and listening to the local superstition and every time he heard a story he would write it down in a notebook. He very much liked a young local girl named Urmilla who he eventually planned to marry. He became ill with a rare blood disease and had very little time to live. Sam: Sam was the overseer of the estate who worked there for many years. He is the narrator of the story. He liked Urmilla and her father spook to her to try to marry Urmilla. He never told Urmilla how much he had like her. Urmilla’s father made her promise to marry Sam before he died but Sam told Urmilla he would not hold her to the promise. Urmilla: Urmilla was a beautiful young Indian girl who worked on the estate. Her father wanted her to get married. Urmilla liked Johnson and they eventually planned to get married. Urmilla was very happy when Johnson returned to the island but was she was worried about his illness and went to the local obeah  man to get a cure for him. Socdeo: He was an elderly man who Urmilla father and wanted her to get married. Franklin: Franklin was a middle aged Englishman who had bought the cocoa estate after the price of cocoa had fall on the world’s market and the estate was going to ruin. Franklin was a kind hearted person who treated his workers well and became a god father to many children in the village. He was a good friend of Johnson and encouraged Johnson to run the estate with him.

Study Of Environmental Issues Associated With Industrialization :: essays research papers

Study of Environmental Issues Associated with Industrialization   Ã‚  Ã‚  Ã‚  Ã‚  Although our industrial ways seem to be a very progressive step into the future, there are many flaws to the way many things are today. Things have definitely changed over the past century, as we can currently do things much more efficiently then before. The cost of this efficiency may seem inexpensive in many ways, however we do not realize that the cost of these new technologies do not just include money, time and labour, but it also costs us our well being as well as the beauty and comfort of our own home, earth. Ozone depletion, climate change as well as the direct effects of chemicals from industrial emissions and fuel combustion are a great threat to our planet and if nothing is done to resolve this problem soon, the results may be disastrous. There is a layer of chemicals twenty kilometers up in the stratosphere called the ozone layer. This layer protects the inhabitants of earth by reflecting much of the suns harmful ultra violet (UV) rays. Without this layer above us, many living things including humans could not survive. The ozone layer is currently depleting and the reason for this is believed to be caused by a few things. Deforestation, fertilizer use and fuel combustion are minor contributors to this problem while chemicals such as chloroflourocarbons (CFCs), halons, carbon tetrachloride, methyl chloroform, methyl bromide and hydrochloroflourocarbons (HCFCs) are the major contributors to the deterioration of the ozone layer. These chemicals have industrial halocarbons that break up into chlorine and bromine in the upper stratosphere when they react with the sun's rays. Chlorine eats up the ozone layer while bromine acts as a catalyst and speeds up the process. Often found in Antarctica, there are frozen chemical clouds in the upper stratosphere called polar stratospheric clouds. These polar stratospheric clouds destroy the ozone layer at a much faster pace then the industrial halocarbons. The depletion of the ozone layer is a great threat to mankind and all other living things on earth because without this layer of chemicals, we will be exposed to excess UV rays. This excess exposure can lead to many things such as malignant melanoma and non-melanoma skin cancer, damage to eyes by means such as snow blindness and cataracts, which is the clouding of the eye that can eventually lead to blindness. Above all this, excessive UV exposure can lead to symptoms similar to AIDS as prolonged exposure could weaken the human immune system. As far as plants and animals go, plants may die or may not be as healthy as a result of too much UV exposure and animals will suffer

My Graduation Plan at IUBAT

Every student should have a graduation plan on their mind. A student couldn’t progress without his graduation plan. Such as, a boat without boatman or a computer without processor. Graduation plan refers to what we will do in our future, our educational plan at the organization and what we want to be just like the aim in our life. It’s very important to every student. I’ve also my graduation plan. I’m Shantanu Sarkar.I’m a student of BCSE at IUBAT. IUBAT- International University Of Business Agriculture & Technology. It’s the first non-government university established in Bangladesh. The initial planning began in 1989 and the university established in 1991. Degree programs started in 1992 with agreement with assumption university of Bangkok, Thailand. IUBAT strongly lobbied forth creation of non –government universities and supported the initiative of the government of Bangladesh in passing legislation for formal establishment of non-g overnment universities in the country. IUBAT now operates as a Non-government university Act of 1992. I’ve a graduation plan at IUBAT.I’m a student of BCSE (Bachelor Of Computer Science & Engineering). And I want to be a software engineer. So, the BCSE degree will be conferred only to the student who has fully complied with the graduation plans and has applied for it. The plans are:†¢I’ve to complete all the prescribed courses with a minimum of 141 credit hours plus such courses recommended by the department after reviewing individual background. †¢I’ve to earn ‘A’ grades in each of the core, specialization courses, and English courses. †¢I’ve to achieve the fulfillment of English language requirement, when relevant. †¢I’ve to earn a cumulative grade point average (CGPA) of 3.8. †¢I’ve to earn at least ‘A’ or ‘A-’ grade in the practicum. †¢I’ve to earn at leas t ‘A’ or ‘A-’ grade in the comprehensive examination. †¢I’ve to satisfactory behavior and discipline.So, this is my graduation plan at IUBAT. And I’ve to follow this plan. If I follow this plan carefully and sincerely, I’ll be succeed.

Teampaper

Reduces the â€Å"alternatives space† but how can Positioning help to reduce degrees of freedom in design even further? Try this, what if we want to introduce a toilet paper under the slogan â€Å"My first toilet paper† – once again aimed at young children. Does that create more clarity? Does it immediately pop more specific design elements into your mind? What about price sensitivity for a product like that? Wicked parent's be price sensitive if your product is perceived to make the toilet training experience even a little less of an ordeal?What distribution channels would you use? Wicked they necessarily be the â€Å"normal† one's for toilet paper? Can you see the advertising you would do? What about cross-promotions with â€Å"pull-up† diapers – will that make sense? Obviously there is a cost – to find a tight homogeneous target group we have to fine tune our segmentation and accept the smaller numbers this implies. However, targeti ng a wider group of customers does not guaranty larger sales or profit!This is where the idea of average products comes in. Averages, instead of appealing to everyone, usually end up appealing to no one! They invite competitive entry that targets one sub-segment of the large target group you went after thus tearing away one piece of your sales at a time. Long-term this is a losing proposition unless high barriers to entry can be erected. Even then, averages tend to be a source of dissatisfaction with your product or service.

Policy and Contexts essays

Policy and Contexts essays For the following assignment, I will summarise and interpret a portfolio of documents and commentaries I have collected that address the study of Policy and Contexts. First, I will provide full bibliographical reference to each piece of literature, along with a brief background and the main ideas that have been conveyed. I will then draw out and describe some of the discourses in the literature, indicating the assumptions and values about various elements involved in the field of trade union training in the Australian Manufacturing Workers Union (AMWU). Newman, M 1993, Union culture, in The third contract: Theory and practice in trade union training, Stewart Victor Publishing, pp. 15-20. This chapter is contained in an award-winning book (Houle Award for Literature in Adult Education) written by Michael Newman. He has extensive experience as an adult educator, working in both the United Kingdom and Australia in the fields of community, tertiary and trade union education. Currently, he is a senior lecturer at the University of Technology, Sydney, in the School of Adult and Language Education. The aim of this chapter is to provide its audience with an awareness that although there are significant cultural differences between many unions, there are also many factors that contribute to a general union culture that exists throughout the whole union movement. Newman begins the chapter by outlining what some peoples perception of what the union movement is. He then attempts to enlighten the reader by providing a general definition, along with some examples of how unions differ from each other. An explanation of the structural changes that were taking place within the union movement is then presented, along with some examples of the difficulties that occur when the cultures from different unions have to come together to work as one. The remainder of the chapter then looks at five factors that contribut...

Free Essays on Analysis Of “What The Sokal Hoax Ought To Teach Us”

The analysis by Paul Boghossian is about the contradictions in an article submitted by a theoretical physicist, Alan Sokal. This author first had to discover the meaning of â€Å"postmodern relativism.† According to Professor Richard Evans of Cambridge University: â€Å"postmodernism is a convenient label covering a wide variety of positions, not a unitary body of theory, and recognizes that some of these positions are mutually contradictory or antagonistic† (In Defense of History: Reply to Critics).† This was my starting point in trying to understand and comprehend what Mr. Boghossian was trying to interpret. In the writer’s opinion, Mr. Boghossian is concerned with the knowledge base of the editors that approved and submitted the article by Mr. Sokal for publication. Another concern is the submission and subsequent admission by Mr. Sokal that his essay was merely a â€Å"farrago of solecisms, howlers, and non-sequiturs† so as to look good and flatter the ideological preconceptions of the editors of Social Text.† Are scholars willing to publish an essay to which they haven’t a clue as to what the author is trying to present? Mr. Boghossian’s main concern: How does this affect the ethics of academia? Boghossian’s epistemological concerns regarding relativism are as old as science itself. The challenge from post modernity, however, is more fundamental, because it challenges not only what science does, but what science is (Broks, p 77). Boghossian is trying to expose the disruption and instability, and loss of absolutes of earlier periods by referencing the possibility of a new â€Å"liberatory mathematics† that is inadequate and not based on the absolute framework of the Zermelo-Fraenkel framework of mathematics that is taught to all school age children. Is it possible that 2+2 may someday equal 5? In the writer’s opinion, Boghossian is trying to bring the public back into the realm of science and â€Å"critical thinking† ... Free Essays on Analysis Of â€Å"What The Sokal Hoax Ought To Teach Us† Free Essays on Analysis Of â€Å"What The Sokal Hoax Ought To Teach Us† The analysis by Paul Boghossian is about the contradictions in an article submitted by a theoretical physicist, Alan Sokal. This author first had to discover the meaning of â€Å"postmodern relativism.† According to Professor Richard Evans of Cambridge University: â€Å"postmodernism is a convenient label covering a wide variety of positions, not a unitary body of theory, and recognizes that some of these positions are mutually contradictory or antagonistic† (In Defense of History: Reply to Critics).† This was my starting point in trying to understand and comprehend what Mr. Boghossian was trying to interpret. In the writer’s opinion, Mr. Boghossian is concerned with the knowledge base of the editors that approved and submitted the article by Mr. Sokal for publication. Another concern is the submission and subsequent admission by Mr. Sokal that his essay was merely a â€Å"farrago of solecisms, howlers, and non-sequiturs† so as to look good and flatter the ideological preconceptions of the editors of Social Text.† Are scholars willing to publish an essay to which they haven’t a clue as to what the author is trying to present? Mr. Boghossian’s main concern: How does this affect the ethics of academia? Boghossian’s epistemological concerns regarding relativism are as old as science itself. The challenge from post modernity, however, is more fundamental, because it challenges not only what science does, but what science is (Broks, p 77). Boghossian is trying to expose the disruption and instability, and loss of absolutes of earlier periods by referencing the possibility of a new â€Å"liberatory mathematics† that is inadequate and not based on the absolute framework of the Zermelo-Fraenkel framework of mathematics that is taught to all school age children. Is it possible that 2+2 may someday equal 5? In the writer’s opinion, Boghossian is trying to bring the public back into the realm of science and â€Å"critical thinking† ...

The Art Of Writing News

The Art Of Writing News The Art Of Writing News The Art Of Writing News By Sharon News writing is a key skill for journalists, but it helps with other types of writing as well. Thats because news writing is about telling a story quickly and concisely. Anyone can learn to do this, with a bit of help. Heres how you can write the news and get your story across. The technique also works well for writing press releases. News Writing Structure News writing has its own structure. Its called the inverted pyramid. This upside down triangle serves as a guide for how you include information in the story. Using the inverted pyramid means starting with the most important information, then putting the next most important info and so on. It can also serve as a guide for writing each paragraph in the story. Start with the most important point, then the next most important and so on. The inverted pyramid has an interesting history. Before digital printing and desktop publishing, news was laid out manually. If a late breaking story came in and the editor needed to make room, then the editor would order another story to be cut. Having the most important information at the top meant that readers always got the essential parts of the story. Writing The Facts Another way to think of the inverted pyramid is that you start with the facts and then add the background. So, how do you know what background to add? Its easy. You can use the 6Ws. Strictly speaking, there arent six Ws, there are actually 5Ws and 1H, but the formula seems to work. That mnemonic reminds us to include the who, where, what, why, when and how of a story. Why is this? Think about how you tell a story to your friends. You might say: Youll never believe WHO I just saw! Then you might go on to tell the story of where the person was, what they were doing, and why its scandalous. We all want to hear about people – and thats what news is about? Look at any news story and you will see that all of this information is in the first two paragraphs. Anything after that is background to the story. Let me give another example. If I were writing about a car crash, I would say who was involved, when and where it happened, why it happened and how it happened. Those would be the main points and my story might look something like this: Two people sustained serious injuries in a car crash at Hill Road at 6am today. The collision happened when Mr. Smith swerved into the opposite lane to avoid a dog in the road. Ms Jones, who was in that lane, was unable to stop in time. Both Mr. Smith and Ms Jones have been taken to the local hospital. This is not a perfect example, but you get the idea – and now you can write the news too. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:Program vs. ProgrammeBroadcast vs Broadcasted as Past FormWhat Is the Meaning of "Hack?"

Analysis of a historic document, using a what, when,where, who why Essay

Analysis of a historic document, using a what, when,where, who why approach - Essay Example To illustrate how this approach functions to reveal a great deal of information about a document and/or a period, these five questions will be applied to a historical document, identified merely as an emigrant letter. The document presented is a pseudo-private document sent from an emigrant to the people he left back home. This can be determined as the letter is at first addressed to an individual â€Å"Dear Sir†, but immediately the letter is expanded to include anyone else who might be hungry for news of those who left their mother country for adventure and fortune in a new land. In addition, the writer indicates he is â€Å"very glad to hear that you are all in the injoyment (sic) of of (sic) good health when it left†1 indicating that he is writing to more than one person, but he also mentions personal issues such as his joy to hear â€Å"that my old parents were still alive but I am very sure they must be very frail indeed at their stage of life.†2 The letter continues to detail the business of the various individuals who are a part of their colony or settlement who might be known to those back home, again reaching out to touch more than simply the individual to whom the letter is addressed as it is clear that others back home will be eager for news. At the same time, the author provides detailed personal information about his own fortunes in the new land, which suggests to many in the modern age a greater degree of privacy than a community letter might provide. Thus, while it is a private communication, it nevertheless is recognized by the author that it will probably become public property upon its arrival as friends and family glean it for news of their loved ones. The document is dated as being written on August 23, 1862.3 It seems clear from its contents that this is a time during which families from England and Ireland were moving to

Research and Analysis Paper Example | Topics and Well Written Essays - 1500 words

And Analysis - Research Paper Example The subsidiaries of the company are usually consolidated from the acquisition date to the date that the company stops controlling the subsidiary (Gulf times.com). The accounts for the subsidiaries are prepared at the same time as that of the mother company. The accounting policies used are consistent. The group usually eliminates all its balances, losses, gains, and transactions that arise from intra group transactions. The dividends are also fully eliminated. The losses that are found in a subsidiary are usually attributable to the non controlling interest of the company even if the results may lead to a deficit balance. If there occur a change in ownership of the subsidiary without any losses, the transaction is recorded as an equity transaction. When Mannai corp. losses a subsidiary, it derecognizes its liabilities and assets that were attributable to the subsidiary. It also derecognizes the non controlling interest that was associated with the subsidiary. The translational differ ences that were recorded in equity are also derecognized. At the same time, it recognizes fair value of the consideration that it receives, fair value that is attributable to investments received and recognizes profits or losses that are associated with the subsidiary loss. The company then reclassifies its share of components in other income generating avenues. Acquisition policy The company celebrated its 60th anniversary in 2010 and it was named as the largest service and trading company in Qatar (mannai.com) The company refocused its business in 2001 by divesting its interest that were overseas and reducing the dependence on cyclical activities. The company achieved its restructuring goal in 2004 when the company was able to attain the capacity of delivering sustainable earnings for its shareholders. The company became a public company in 2007. In 2011, the company acquired 35% controlling interest in Axiom Company. In the year 2012, mannai corp. and EFG Hermes acquired majority stake in DAMAS Ltd. Motivation for Acquisitions Although it is not directly mentioned in the consolidated statements, from the analysis, the company has motivation for acquisitions for many reasons. First, to enhance the ability of the Group to continue as a going concern based on the fact that this can only happen if the Group has enough resources to continue operating or doing business for the foreseeable future. This is evident in the way the consolidated financial statements of the group continue to be made on a basis of going concern. Second, acquisitions help the group in minimize liquidity risk. The Group has been engaged in acquisitions with the main intention of having or consolidating adequate liquidity to help meet its liabilities, under both stressed and normal conditions, without registering unacceptable risking damage or losses to the Group reputation and operations. Thirdly, since the group depends on financing from shareholders and banks loans, the acquisitions serv es to strengthen the security or collateral base for securing loans from banks. In fact, one of the risks of the group is credit risk where financial liabilities accrue as a result of banks loans or overdrafts (pp. 34). Fourthly, its motivation for acquisition is to increase market share or simply reduce competition. This is because, apart from Axiom Limited which is engaged in import, wholesale and retail sale of various mobile phones brands as well as related

Examining Barriers to effective physical health care management of Literature review

Examining Barriers to effective physical health care management of people with schizophrenia - Literature review Example same to different factors such as the association between mental and physical illnesses and the complications resulting from the mental illness itself following persistent use of medication. Schizophrenia patients and other mentally ill patients often suffer many physical health-related problems. Various studies on the interaction between physical health and mental health indicate psychiatric patients often endure physical health complications. In their article, Heggelund et al (2011) posited that most of the patients with Schizophrenia and major depression often suffer from cardiovascular and respiratory disease. The authours attribute the occurrence of these diseases in these patients to higher rates of smoking. In addition, Harrison and Gill (2010) suggest that the people with Schizophrenia experience poor dietary habits, poor living conditions and cognitive impairment among others. Heggelund et al. (2011) observed that patients suffering from Schizophrenia tended to gain weight and become obese. A research conducted by Brown and Mitchel (2012) showed that the incidence of obesity was high in Schizophrenia patients, accounting for up to 42% compared with 27% of the general population. The high percentage of Schizophrenia patients developing obese has thus been a key physical concern largely because it leads to the development of diabetes among other diseases. The tendency by the Schizophrenia patients to become obese has been attributed to different factors. In their article, Connolly and Kelly (2005) suggested that one of such factors is because the patients, in many cases, consume poor diets that are rich in fat and low fibre content without any consideration of the health implication. The authors also argue that these patients tend to lead a sedentary life, and this often reflects symptoms such as apathy and somnolence. The accumulation of calories in their bodies coupled with poor diet and lack of regular exercise serve as the predisposing factors for

Answer these questions Essay Example | Topics and Well Written Essays - 750 words

Answer these questions - Essay Example In the campaigning groups, for instance, Protestants who are morally upright will discourage rivalry. This creates political sanity in the country, enabling smooth flow of the political realm. It also develops convenient answers to complicated questions, therefore cubing fears while guaranteeing reassurance for the future. According to Islamic religion, the Muslims need to, not only do good to the public, but also influence and impact the public to do good. This is stated in the holy quran 12:55-56. The Muslims join the politics in order to influence the governments to do good. They believe they may not be heard while they are outside the political arena. In an example, Prophet Yusuf, living in a non Muslim country, was asked to be appointed to head the national treasury, he said â€Å"Set me over the store-houses of the land; I will indeed guard them with full knowledge† This is according to the Qur’an. Muslims also believe that they are known to revenge on any any offence against them. The implication of this is that they will always cause chaos wherever they go. To change this perspective in the minds of people, they have to be elected to the national dockets so as to reach the public and change the negative image they have in the public. Practices associated with religion, for example, Literature, arts, music, and traditions are obvious for they have brought many people together enhancing unity among people of different interests. They develop a specific culture, in which the common people have shared practices. The stories within the Bible, like the story of King David and how he became a leader of Israel, have teachings that can be drawn by the modern leaders to shape their moral behavior. An example is when King David became remorseful when he killed Uriah and lay with his wife. From this context, men can always reconcile with people they have wronged while they are in

Self - evalation Essay Example | Topics and Well Written Essays - 1250 words

Self - evalation - Essay Example In the absence of the person and nature of Jesus Christ as God incarnate, the message of Jesus would lose the uniqueness, authority and applicability to man attributed to it. The message of Jesus Christ in turn remains of crucial importance since liberation theology is centered on the message of Jesus Christ. As a sociopolitical movement which interprets the teachings of Jesus Christ as being relational and key to emancipation from adverse or oppressive economic, political and social conditions. For instance, the Sermon on the Mountain places great emphasis on the poor and the less privileged, and thereby setting stage for liberation theology, given that liberation theology is deemed by its proponents as an interpretation of Christian teachings and faith through the hope, struggles and suffering of the poor. Normally, liberation theology critiques the society perceived to be oppressive, interprets the Christian message, through the worldview of the poor and is done by detractors such as Christianized Marxists. In this light, it becomes clear to me, that Christianity is far much interested in man's liberation. Another insight that I gleaned from classroom situation was the liberating power of the message of Christ. This was exemplified in the manner Christianity has been able to break forces, institutions and walls of segregation such as the caste system in India, the color bar in South Africa and racial discrimination and the use of racial discrimination in America, particularly, the slaveholding South. The eradication of these walls of separation is in turn underpinned by the manner in which the Christian doctrine intermarries readily with concepts such as universal brotherhood. The concept of universal brotherhood in the Christian doctrine is rested not only on humanity drawing from Adam as the first parent, but also from Christ, the second Adam bringing humanity into newness of spiritual life and oneness in the family of God. Another value that I gained from the classroom experience is the anthropocentric nature of Christianity and its teachings. Even Levin points out that so integrally woven into the benefit and wellness of man that the Gospel of Christ and the Christian message rest upon man’s welfare. Christ gives out His life in His own volition to secure man’s eternal destiny. Secondly, although salvation that Christ secures for mankind is free and a work of God’s grace, yet the anthropocentric nature of the Gospel is to be manifest in man being benevolent towards his brother, as a testimony to his conversion. Mathew 25: 34-46 and James 2:14-26 underscore the importance of dealing benevolently with the poor and the less privileged in the society as assign of true conversation. Charitable foundations such as Henry Dunant’s Red Cross and Red Crescent, and initiatives such as the ones carried out by St. Francis of Assisi and Mother Teresa draw their inspiration from these lines of teaching (Levin, 25). Aga inst this backdrop, I can say confidently that the classroom experience has helped me gain a wider scope of the role Christianity plays in dispensing socioeconomic and political emancipation and empowerment. Part 2 Self -Evaluation about Community Based Learning Using the Reflections Paper Sent [1, 2 3 of Hallmarks (immigration justice)] One of the values that about community

Discuss the role of histopathology in the diagnosis and prognosis of Essay

Discuss the role of histopathology in the diagnosis and prognosis of adenocarcinoma of the colon - Essay Example According to Burns (2011) adenocarcinoma of the colon is the cancer that affect the gastro intestines especially its mucosa. Development of adenocarcinoma is associated with development of polyps. Polyps are the growth that are found on the inner side of the colon and protrude into it. These structures form when epithelial cells that line the colon, change to abnormal. This process of change in the epithelial cells is known as mutation. In any living organism, the cells are programmed to generate, multiply, mature and die in a normal way (Willet, 2005, 29). However, in the case of the polyps, there is inconsistency with the designed program of the cells because polyps are permanent. Their existent also makes the death of other cells impossible and hence there is an accumulation of cells in the colon. This has a negative effect on the functioning of the body because it renders conducive supply of oxygen and consumption of nutrients to the cells. This then leads to accumulation of imma ture cells and consequent development of more polyps. If not treated, the polyps develop into the tumor in the inner tissues of the colon. Some of the symptoms of this cancer include; rectal bleeding, constipation, anemia, angina amongst others. Histopathology of the tumor According to Greaves (2011, 29) histopathology of the adenocarcinoma is achieved through taking a biopsy from the colon tissues and carrying out various procedures, which help to differentiate between normal tissues from cancerous one. Fixation of the cells is the first step during specimen processing. Formaldehyde is used to fix the specimen that will undergo pathology study. The purpose of this chemical is to preserve the cells by the process known as irreversible cross-linking of proteins. In this process, the amino groups are cross-linked in proteins through the formation of the methylene bridges. The aim of this process is to retain the integrity of the cells. It ensures that the whole process of specimen pre paration does not distort a normal cell. As such it ensures that at the end of the test, a normal cell is clearly differentiated from abnormal one. However, the disadvantage of fixation through formalin is that, it may degrade RNA, DNA and other components of the cells. Hence it requires for the recommended protocols to be followed when carrying out such process. According to Jones and Morson (2003) an alternative way of fixing specimens is by using suitable freezing medium such as nitrogen. This method is mostly used to preserve the tissues. It is used in conjunction with staining methods such as antibody linked immunoflorescence staining. This process is important in diagnosis and prognosis because when the integrity f a specimen retained, an accurate conclusion is drawn at the end of the examination of the specimen. This then will show whether the cells are cancerous or not, which will later help in forecasting the course of the disease. After fixation, dehydration and clearing o f the cells follow. The importance of this step is to ensure that cells are dry hence easing the process of specimen sectioning. It eases the process sectioning the specimen for easy visualization through the microscope. In histopathology, this process is important because when cells are cut into the recommended thinness, the various infections and abnormalities can be identified accurately when the specimen section is viewed under microscope (Keggar, 2006, 237). This helps

Self - evalation Essay Example | Topics and Well Written Essays - 1250 words

Self - evalation - Essay Example In the absence of the person and nature of Jesus Christ as God incarnate, the message of Jesus would lose the uniqueness, authority and applicability to man attributed to it. The message of Jesus Christ in turn remains of crucial importance since liberation theology is centered on the message of Jesus Christ. As a sociopolitical movement which interprets the teachings of Jesus Christ as being relational and key to emancipation from adverse or oppressive economic, political and social conditions. For instance, the Sermon on the Mountain places great emphasis on the poor and the less privileged, and thereby setting stage for liberation theology, given that liberation theology is deemed by its proponents as an interpretation of Christian teachings and faith through the hope, struggles and suffering of the poor. Normally, liberation theology critiques the society perceived to be oppressive, interprets the Christian message, through the worldview of the poor and is done by detractors such as Christianized Marxists. In this light, it becomes clear to me, that Christianity is far much interested in man's liberation. Another insight that I gleaned from classroom situation was the liberating power of the message of Christ. This was exemplified in the manner Christianity has been able to break forces, institutions and walls of segregation such as the caste system in India, the color bar in South Africa and racial discrimination and the use of racial discrimination in America, particularly, the slaveholding South. The eradication of these walls of separation is in turn underpinned by the manner in which the Christian doctrine intermarries readily with concepts such as universal brotherhood. The concept of universal brotherhood in the Christian doctrine is rested not only on humanity drawing from Adam as the first parent, but also from Christ, the second Adam bringing humanity into newness of spiritual life and oneness in the family of God. Another value that I gained from the classroom experience is the anthropocentric nature of Christianity and its teachings. Even Levin points out that so integrally woven into the benefit and wellness of man that the Gospel of Christ and the Christian message rest upon man’s welfare. Christ gives out His life in His own volition to secure man’s eternal destiny. Secondly, although salvation that Christ secures for mankind is free and a work of God’s grace, yet the anthropocentric nature of the Gospel is to be manifest in man being benevolent towards his brother, as a testimony to his conversion. Mathew 25: 34-46 and James 2:14-26 underscore the importance of dealing benevolently with the poor and the less privileged in the society as assign of true conversation. Charitable foundations such as Henry Dunant’s Red Cross and Red Crescent, and initiatives such as the ones carried out by St. Francis of Assisi and Mother Teresa draw their inspiration from these lines of teaching (Levin, 25). Aga inst this backdrop, I can say confidently that the classroom experience has helped me gain a wider scope of the role Christianity plays in dispensing socioeconomic and political emancipation and empowerment. Part 2 Self -Evaluation about Community Based Learning Using the Reflections Paper Sent [1, 2 3 of Hallmarks (immigration justice)] One of the values that about community

You choose Essay Example | Topics and Well Written Essays - 500 words - 5

You choose - Essay Example There were a small group of us that decided that we were going to work together to help time go faster and sometimes it is far easier to pick up trash when someone else in the group accidentally missed it. In order to do this activity, we thought about contacting a highway department to let them know that we were going to do it but instead, we just decided to go ahead and do it. We gathered numerous trash bags, rubber gloves and manpower to get together to pick up the trash beside the roadways and in the park. Also when working on the roadside, we decided we better wear reflectors for safety. We worked hard for a few hours to pick up all trash alongside the road and then when we got done picking it up, we then separated it out the best we could so that we could recycle some of the bottles, cans and other recyclables. When at the parks, we also worked to clean out any trash barrels which had not been emptied in a while and then walked the grounds to make sure there definitely was not any glass in the playground area or any other garbage. We then gathered up all of our trash bags that we had filled and went back to pick up some alongside the road that we had to leave that were full and we could not carry with us, put them in the back of a truck and tried to separate out what could be recycled and then dropped those off at the recycling center and then put the rest in a dumpster. This activity basically helped me to understand that everyone has a responsibility to keep the environment clean. It only takes a few seconds for someone to throw out a can or a bottle but it can take hours for someone to come along and pick up after someone else. It is not fun but it is rewarding to know that parks and roads are not cluttered and junky. It makes the space look nice and it is also safer for children or even elderly who might be walking and trip and fall on bottles or cans. Ethically, no

Augusta and Ncwo Essay Example for Free

Augusta and Ncwo Essay This report analyses the case study about â€Å"Augusta National Golf Club and NCWO battle for admitting female membership†. Mainly, this report will examine and identify the communication traits and flaws that can be found in this case study and will provide solutions and what should be done rather than taking a stand on who is right and wrong. Therefore, all the communications between Augusta’s Chairman, Mr. Johnson, NCWO’s Chairwoman, Ms. Burk, the CEOs of Sponsor companies, the Augusta members and the media were researched and studied. Furthermore, this report mainly uses secondary data such as newspaper articles and journals to support the arguments and ideas. Moreover, the core purposes of this report is to evaluate the interactions and point out some communication management factors and flaws from this dispute, set it as an example and provide solutions to be improved in the future business communication. Main body Augusta, the private golf club Augusta is the private golf club which its culture and membership are mainly reflected on its prestige and exclusiveness. Moreover, members of Augusta join the club to satisfy mutual interests and to fulfil the social needs and the need for self-esteem such as being a part of the highly regarded golf club in the country. Because it is a private club, it holds its legal rights to choose its own members. (Peraino, 2002). Furthermore, the club clearly specified the club (team) norms (obligation, preference and prohibition) such as â€Å"members are required to sign an agreement not to speak about the club† and have to withhold the membership information to the outsiders. Saporito). Therefore, Augusta organizational control can be identified as a bureaucratic control system where the Chairman, Mr. Johnson has the ultimate power to dominate the club’s affairs. NCWO On the other hand, the NCWO’s sole purpose is to promote women rights and members join the committee to achieve security and satisfy their mutual interests. As you can see from the case, Ms. Burk, the chair of NCWO usually do the decision making for the committee. Although the decision making criteria are not formally discussed in the case or in the media (newspaper articles), we can assume that NCWO lacks the rational decision making process in groups such as orientation, discussion, decision making and implementation. Also, in his article Munching (2002) states that â€Å"she (Burk) forgot to ask herself one question: What women want to do? † which clarify the lack of communication between members of the group and its chair. The dispute The offensive approach and the vulgar feedback It can be seen in the case that without deeply analysing the situation, Ms. Burk took an offensive approach demanding and insisting on female membership, base mainly on the speech about â€Å"inclusion of women in Augusta† by Mr. Lloyd Ward. Moreover, Augusta’s Chair, Mr. Johnson also gave a vulgar feedback to this demand which sparks into a dispute of gender issue. Moreover, negative impressions between them were formed on limited information and stereotyping where Burk is seems as the trouble maker and Johnson as the rigid discriminator. Therefore, this miscommunication and poor transaction of messages led to unnecessary conflicts and egotism of the two corresponding Chairs. The Sponsors, members and Burk When the direct demand fails, Burk took the indirect persuasion and argumentation approach through the Augusta’s sponsors for its prime event, the Masters. She appealed to CEOs of sponsor companies like Citigroup, IBM, Coca-cola, Cadillac and CBS using generalisation and cause-effect relationship methods of arguments to boycott the Masters. For example, she praised their stance in gender discrimination within their firm and point out the possible public opinion in the involvement with the Masters. However, only Citigroup and Coca-cola agreed to help her and these decisions can be seen as corporate social responsibility to raise their public images. On the other hand, others remain neutral to avoid uncertainties involving in the dispute. Moreover, she turns to persuade the members of Augusta, who are highly regarded CEOs of the corporate world. However, with them she used the illegitimate methods of arguments such as appeal to the masses and â€Å"ad hominem† whereby she threatens them and their organization by claiming to reveal the membership list and the â€Å"daily anecdotes of gender discriminations in their (members’) companies†. (2005). For instance, it is noted in Peraino’s (2002) article that â€Å"she told Newsweek that â€Å"Weve already done quite a bit on the public-embarrassment front†Ã¢â‚¬ . In addition, she even tried to convince Tiger Wood not to participate in the Masters but he too was â€Å"criticized for suggesting that Augusta has a right to its exclusionary policies† (Gutner, 2002). Therefore, one can clearly see from the case study that Burk used many deductive logics and generalisations in influencing and communicating with the sponsors, the members and the players. Burk and Johnson From the start, Mr. Johnson strongly showed his assertiveness as well as his aggressiveness for his club and its membership rules. However, one can recognize the cognitive dissonances from Mr. Johnson’s feedbacks and replies where he imposed denials and unwillingness to change the traditional rules and culture. Moreover, this effect can also be found in Saporito’s article, as â€Å"he booted the Masters sponsorsCitigroup, Coca-Cola and IBMso the companies wouldnt face criticism by association† and adopted the commercial free move. In addition, Johnson and Burk took hold of some perceptual biases against each other and some of these are selective perception where both of them ignored each other’s rational reasons. Furthermore, stereotyping can clearly be seen between them where they posed each other as threats and arch enemies. Conclusion and results In conclusion, one can identify more communication flaws than the benefits in his case. This is mainly because the poor usage of appropriate communication features and the channels used to communicate, for example, Burk main communication channel with her advocates and opponents is through letters. Moreover, narcissism and egotism also got involved later in the dispute where both of the Chairs started to address and confront each other comments and feedback harshly rather than solving the dispute. (Munching, 2002). As a result, Johnson acquired victory by reasoning through generalization and analogy among private clubs and sororities claiming its legal rights to choose its own members. The dispute between Mr. Johnson (Augusta Golf Club) and Ms. Burk (NCWO) is very phenomenal in indicating miscommunications between two unfriendly organizations. As for the recommendations for this case, since the start, both parties should use more subtle and civil approaches to address the problem to each other and discuss in person how to compromise the situation. For example, Shiflett (2003) implies in his article that Augusta never meant to discriminate and it is only following its highly constructed social role as an all male-club. Moreover, they should utilize more â€Å"lateral thinking†, avoid what is right and wrong and conclude to the best possible solution. In addition, Burk should change her persuasion techniques towards more â€Å"features-benefits mix† and should drop her deductive logic on women rights and organizations. Furthermore, both of them should leave out their egotisms and stereotypical perceptions when dealing with the gender issue. On the other hand, while confronting with the members she should shows cause-effect relationships of their inaction and argues upon their specific reasoning. Munching, 2002). As for Mr. Johnson reactions, he should be more aware on the public images of the club and its members. Moreover, Augusta’s individual orientation of culture should swap with a more collective one where all stakeholders can give out their opinions. Last but not least, the channels used for communication in this case should be changed into more personal and face to face l ike personal meetings or through telephone. This was even suggested by Tiger Wood that â€Å"they’d sit down together and all would be resolved†. (Munching, 2002).

Personal Writing: Changing Grades And The Consequences :: essays research papers

Personal Writing: Changing Grades and The Consequences I was about to leave my algebra class one day when the teacher asked me a question. "Could you do help me out with my rollbook program?" he asked. "Sure, how can I help?" I replied. "I'm not sure about how to save back-up copies of my work. Could you show me how?" he said. At this moment, I realized the scope of his question. I would be able to acess the grades for all of his classes. "Ok, Where are your disks?" I answered. "Right here. I really appreciate this." he said. I began to show him how to copy files from one disk to another. He thanked me and sent me on my way. A few days later he asked me to show him how to do it again, because he forgot. When I began to demonstrate this to him, several of the other students noticed and began to talk quietly amongst themselves. Later that day, at lunch time, I was approached by some of the other students in my class. "Hey, could you help us change our grades in algebra?" They asked. "I dont know... I might get caught..." I answered reluctantly. "Aww... come on.... what are you, chicken?" they taunted. "We'll pay you...." At that moment I began to think. I could not believe what I was hearing. I could get paid for something very simple. "Alright. I'll do it. What were your last names again?" I said. The next day my algebra teacher got me to help him out with his rollbook program. When he was not paying attention, I began to change their grades from F's to A's. Later on that day one of studens approached me. "Hey, did you do it?" he asked. "Yes, and I expect to be paid in full." I replied. "Dope!!! alright, Here's my money. I'll get the others to pay you next time they see you." I began to become very popular among my peers. They began to treat me like a god with a magical power. I began to change the grades of students in my teachers other classes. Word spread quickly and I became very rich. Everything was going fine until I was called into the Dean's offfice. When I got there, my teacher was very furious, and the Dean had a angry look in his eyes. "I have known you for 3 years now. I don't want to believe what your teacher says, but Im afraid that I must. He has too much evidence." he said.

class struggles Essay -- essays research papers

Class Struggles In the Communist Manifesto Karl Marx explains his historical vision of a revolutionary class struggle between Bourgeois and Proletarians. His views are highlighted from the very beginning â€Å"The History of all hitherto societies has been the history of class struggles† (50). Focusing on the development and eventual destruction of the bourgeoisie, which was the dominant class of his day, and the rise of the working class, that of the Proletarians. I do understand that in some cases the system has a stain upon it and Marx was out to find the solution. Unfortunately he thought that by making a radical socialistic movement, and changing the a capitalist system to a communistic one that the answer would have been put in place. The idea is put in simple terms, but the complexity of actually making it a reality is not. I understand that the harsh conditions in which the Proletarians worked and lived was enough reason for a revolution. This is when Marx elaborates the social changes communists hope to effect on behalf of the proletariat. With communism they will get rid of private property, which is the primary base of the problem, "...the theory of the Communists may be summed up in the single sentence: Abolition of private property" (67). I tend to believe that a mans property is that of value, this is a creation that is a fruit to man. In other words he is claiming that with no private property t...

Health vs Wealth

WHICH IS MORE IMPORTANT A Introduction: The present civilization is very conspicuously marked by the two words ‘health’ and wealth’. We are the inhabitants of this civilization. This world is going on ceaselessly. The course of this world is obvious and non-stop. The above two words convey a significant role in our daily life. In comparison to health and wealth it is very difficult to decide which one is more important. But from my point of view I think health is more important at every stage of our ongoing life. Basically there are lot of logic behind both the importance of health and wealth. But I think the logic behind health is more reasonable for its importance in our life. I believe this is because health is often taken for granted. Only when someone has become serious ill do people realize the true importance of their health and the health of their friends and family. Overview on health Health: Being physically healthy is of prime importance in life. Being ill or not feeling well can drastically affect your work. Obviously, if you feel physically and mentally healthy, you can be more productive. A person can be said to possess good health when he is free from any sort of physical or mental disease. This then becomes the most priced possession for man and something that even money can’t buy. Money can buy you medicines but it can’t buy you health just like money can buy you books but it can’t buy you knowledge. It has been scientifically proven that being physically active provides a seemingly endless number of overall health benefits to all of us. If we have health, we probably will be happy and if we have both health and happiness we have all the wealth we need. Health and intellect are two blessings of life. Happiness lies first of all in health. So, nutrients are directly related with energy and energy is essential for health. In order to achieve and maintain good health there is a certain guide of do’s and don’ts that you have to follow some activities. They are having sufficient and nutritious food, doing regular exercise, having proper sleeping habit etc. all these habits will result to a good health or a healthy person. Again some bad habits (Such as smoking, drinking, having junk food etc) are forbidden in order to have good health. 0verview on wealth Wealth: It is the ability of fully experiencing life. It is true that wealth will not make a person good, but there is nobody who wants to be poor, just for being good. And as Benjamin Franklin says â€Å"Wealth is not his, that has it, but his that enjoys it†. However, there is a tendency of large number of people to run after wealth. They work to gather more and more wealth. In this process they ignore their health. They do not take care in eating food at the right time. In the process of gathering more wealth, they also undergo a lot of stress. So many people spend their health in gaining wealth and then spend their wealth to regain their health. Without wealth it is not possible to have luxurious life. Although luxurious life can not bring happiness in life, most people are willing to have it. Again to have a better and higher education wealth is essential. Though wealth can’t make us happy, it is very essential to maintain a modern society and culture. Nowadays people are becoming very stylish. In order to follow modern fashion, style and technology wealth is essential. Above all I can say though wealth helps to maintain society and culture, but it can not make us fit. Health is More Important than Wealth Two things which are always on our mind are Health and Wealth. They are of utmost importance to all of us. Health and Wealth decide the quality of life we lead. If we want to lead a happy life, wealth and health are both important. The present civilization is very conspicuously marked by these two words ‘health’ and wealth’. We are the inhabitants of this civilization. This world is going on ceaselessly. The course of this world is obvious and non-stop. The above two words convey a significant role in our daily life. In comparison to health and wealth it is very difficult to decide which one is more important. It is very difficult to decide whether ‘health’ or ‘wealth’ is more important as both of them have enough logic behind their importance. But as I found more strong logic behind the importance of ‘health’ my opinion is â€Å"Health is more and more important than wealth†. Thus, it stands to reason that health leads to happiness much more than wealth. Therefore, health is more important than wealth. secret to happiness: I’ve noticed that people who are truly content with life are enthusiastic with what they do. This enthusiasm, along with good health, is the key to being happy. It also leads to self confidence and fulfillment in life too. It may also lead to success, wealth, and achievements. money cant buy happiness: Sure, there are a lot of people who enjoy earning money, yet they might not have much money or not be happy with their money that they already earned. I have a particular greedy friend who fits this description perfectly. I noticed that these types of people have much more satisfaction talking about how much money they earned, overtime hours collected, or money saved; rather than just being happy with their money. As a result, I think that the happiness from greed of wealth is very temporary, because greedy people can never have enough money. Health’-Precious gift of Allah: Health is the precious gift of God. However, it is our responsibility to take certain steps to make best use of this gift because a deteriorating body and mind is something that snatches away the charms of life. The charms of life are contained within the perimeters of maintaining good health. We all have seen movies and real l ive events where people are fighting for freedom. It is however important for us to understand that with freedom comes along with responsibility. When freedom is gained and that responsibility is not undertaken then injustice prevails. Much in the same way you are responsible for your own health. One does have the freedom of choice to live as they want but their physical bodies have rights over them. These rights must be accounted for by the individual if he is wants to be considered as a just person. It is highly naive to place the responsibility of maintaining good health on your doctor. Sure, there are a lot of people who enjoy earning money, yet they might not have much money or not be happy with their money that they already earned. I have a particular greedy friend who fits this description perfectly. I oticed that these types of people have much more satisfaction talking about how much money they earned, overtime hours collected, or money saved; rather than just being happy with their money. As a result, I think that the happiness from greed of wealth is very temporary, because greedy people can never have enough money. There are other types of people who are very materialistic. I have several friends that c ontinuously buy new toys (such as a new car, computer, camera, electronics, etc. ) and lavish entertainment expenses (such as vacations, dinner at expensive restaurants, etc. way more often than their actual needs or long term affordability. These people always appear to thoroughly enjoy their new toys yet continuously have little or no savings. Unfortunately, their new toys quickly become not so new any more, and a new toy is needed to feel temporarily happy again. In actuality, this is more of a distraction from the really important things in life, and not true happiness or contentment. Therefore, money can not buy happiness. True happiness is what people do with their life, their family, their friends, and everyone’s health. Money is a means to do more and live longer, yet quantity is seldom better than quality. Depression: When serious people concentrate mostly on serious issues that are mostly out of their control, they tend to become more depressed. Decision Making: When someone is full of stress, worry, anxiety, and depression, they are less clearheaded to think logically and carefully. Furthermore, these people tend to accomplish less too, since they are so preoccupied. Boredom: Serious individuals tend to become more bored with mundane tasks. They prefer to work on more important tasks and solve problems instead. Some example: ?When you feel ill, you stay in bed. You can get up and perform a few essential tasks, but that zaps your energy and slows your recovery time, but if they must be done because no-one is looking after you, then that is how it is. ?Now, if you were a Gangster, losing your health would cost you a lot, unless you were Mafia Boss. ?If you were a ruler of any kind, Queen, Company President, etc. you might get away with it, but you would still be worrying about some vassal or other trying to cheat you, and that costs a lot in recovery points too. As a super-productive person, such as one who needs to be physically fit or mentally alert all the time, no health equals no chance. If an athlete became seriously ill, it would be a big blow, if not an end, to his or her career. ?Without our health we are nothing, even normal folks can't work when they are sick, or more importantly can't enjoy life. And their families and friends suffer a lot too; that all costs. ?When you are ill, y ou use up your power points by turning them in them into healing energy. And you use up more points trying to help your loved ones cope with your condition. Or trying to still stay in your â€Å"game† whether that be business, farming, whatever! Nobody is happy; there is no positive wealth coming in, and things just get heavier and harder (poorer) until you recover. ?The saying is not about catching the odd cold or having flu, but you can see for yourself how zapped you become under those conditions. ?It has more to do with serious disease, mental, spiritual and emotional, as well as physical. That is when it makes sense. Conclusion: The present civilization is very conspicuously marked by the two words ‘health’ and wealth’. We are the inhabitants of this civilization. This world is going on ceaselessly. The course of this world is obvious and non-stop. The above two words convey a significant role in our daily life. In comparison to health and wealth it is very difficult to decide which one is more important. But from my point of view I think health is more important at every stage of our ongoing life. Basically there are lot of logic behind both the importance of health and wealth. But I think the logic behind health is more reasonable for its importance in our life. In the world we see men who have a lot of wealth but they are not happy. Though they have a luxurious lifestyle but they couldn’t have a peaceful and normal life. It is proven that happiness does not come always through luxury. It is also seen that their wealth has brought luxury but has driven away their happiness. On the other hand a poor man like a beggar or a rickshaw puller or a day labor who has a sound health may be contented and may taste happiness in their life. They are not the slave of wealth rather they remain happy with what ever amount they have earned. They can enjoy a sound sleep at night because they do not have any exces THE END

Mars Atmosphere and Volatile Evolution Mission (Maven)

Mars Atmosphere and Volatile Evolution Mission (MAVEN) The red planet Mars has long been a cultural and scientific fascination. People have pondered for decades over the biological potential of the planet and its past. Geological features on Mars resembling dry riverbeds, and the discovery of minerals that form in the presence of water, suggest that Mars once had a thicker atmosphere and was warm enough to allow liquid water to flow on the surface.But phenomenally, the Mars that is seen today is radically different — barren, lifeless, and dry. Why? In hopes of uncovering the answers to these mysteries, the National Aeronautics and Space Administration (NASA) will launch its newest mission to Mars, the Mars Atmosphere and Volatile Evolution Mission (MAVEN). Set to launch in November 18, 2013, MAVEN has been given the task of exploring the Martian upper atmosphere, the planet’s ionosphere and its interactions with the sun and solar wind. NASA) It will be the first mission devoted to this understanding. According to NASA, MAVEN data will be used to determine how the loss of volatile compounds (such as carbon dioxide, nitrogen dioxide, and water) from Mars’s atmosphere to space has influenced the evolution of the planet’s atmosphere and climate. Clearly, the mission is expected to provide insights into liquid water and habitability on the red planet. The means by which the data harvested by MAVEN will achieve its primary scientific objectives have been determined.Scientists plan to infer how the Martian atmosphere changed over the course of time by measuring the current rate of escape to space of atmospheric gases and understanding the ways by which they do. (Wikipedia) To extract information on Mars, the four hundred eighty-five million dollar MAVEN space probe has been equipped with the latest scientific instruments, processed into three different instrumental suite packages. (NASA Science) One of which includes the Particles and Field Package.This specific package will be largely responsible for measuring solar wind, ionospheric electrons and magnetic fields, and magnetosheath ion density and velocity. Another package included is the Remote Sensing Package, which contains an ultraviolet spectrometer that will be used to measure the global characteristics of Mars’s upper atmosphere and ionosphere. The final package, the Neutral Gas and Ion Mass Spectrometer Package, will have the work of assigning measurements to the composition and isotopes of neutral gases and ions found in the planet’s atmosphere.With these instruments, MAVEN will gather substantial atmospheric information from its orbit 3,870 miles above the planet's surface. (Wikipedia) Currently, scientists believe that Mars may have lost most of its atmosphere due to a process known as â€Å"sputtering,† by which high-energy photons from the sun transform molecules into ions that are eventually carried out of the atmosphere and away fr om the planet by the magnetic fields generated by solar winds. NASA) The objective of the Mars Atmosphere and Volatile Evolution Mission (MAVEN) is expected to provide evidence for the mentioned theory. While that may only be an expectation, one thing is for sure, in discovering the answers to the mysteries of Mars, we as humans will too certainly extend our senses as a whole in our quest to understand the secrets of our origins, and the destiny that lies ahead.

Descriptive Writing in Literature

Literature indulges us in a different world by using descriptive writing that paints a vivid picture in our mind. Every author has a different way to accomplish that, but the main purpose is to draw the reader into the desired place and time of the literature. I will compare two poems and one story that capture the imagination by a descriptive writing. First we will take a closer look how these authors accomplished their transition of us into their world and then we will compare if those works have something in common. Grabbing the attention of a reader is not an easy thing especially that each person has a different view of the world, and one thing that can be understandable to some can be an enigma to others. In the poem â€Å"The Fish† written by Elizabeth Bishop we can see a simple act of catching a fish that is translated into a powerful descriptive poem that shows how this catch not only defined time, but is also a renewal of life after the release. When we hear a person describing a fish it is usually pretty simple: small, big, long, had large teeth, heavy etc†¦ In the poem Elizabeth Bishop uses great synonyms and metaphors (change the words) that grab our attention from the first verse:† I caught a tremendous fish and held him beside the boat half out of the water, with my hook fast in a corner of his mouth. † We can clearly imagine the fish that has just been caught still breathing being held next to the boat. Next she uses synonyms that start to describe the appearance of it: â€Å"He hung a grunting weight, battered and venerable and homely. But the great description does not end on those couple lines she goes into details about its skin and how it looks like an old wallpaper, discolored, faded, torn apart: â€Å"his brown skin hung in strips like ancient wall-paper, and its pattern of darker brown was like wall-paper: shapes like full-brown roses stained and lost through age. † Just from reading this couple lines we can see that the fish was old, because of its skin and the color of it, some fish can even grow up to a hundred and now we can see that the catch could be even older that the fisherman. The author goes into further detail about the age of the fish when he writes: â€Å"hung five old pieces of fish-line†¦ with all their five big hooks† and â€Å"Like medal with their ribbons frayed and wavering, a five-haired beard of wisdom trailing from his aching jaw. † These lines have great power of showing us that the fisherman realized that the fish had fought many battles throughout his years, and the reminders that were left in his jaw look like medals worn by soldiers after their fights. The image that we can develop thanks to this descriptive writing is bright and clear this metaphor of medals is a great way to picture the old, tired fish that has overcame many obstacles on its path (Bishop, 2007). The story that we will look at that has also caught my imagination through its playful and colorful writing is â€Å"The Bride Comes to Yellow Sky† by Stephen Crane. In this short story not only the surrounding is described to details, but characters feeling and thoughts are written in a way that we can place ourselves in their shoes. This way we can accomplish a greater similarity with characters and also show some emotion that we have never felt before â€Å"She continually twisted her head to regard her puff sleeves, very stiff, straight, and high. They embarrassed her. † In those two lines we can see that the character is not used to this king of attire and it is making her uncomfortable. Same thing probably happened to everybody in their life once, when we had to wear something that was not chosen by us, but the dress code or the occasion required it, like a bridesmaid who wears a dress that thinks it is the ugliest in the world only to please the bride. Those simple feeling transferred to paper can make the reader transfer in time and place to the action of the story. For example when Stephen Crane describes the drunken challenger and his eagerness to pick a gun fight with anybody he shows us how determined and fearless the man felt â€Å"Often he yelled, and these cries rang through a semblance of a deserted village, shrilly flying over the roofs in a volume that seemed to have no relation to the ordinary vocal strength of a man. It was if the surrounding stillness formed the arch of a tomb over him. These cries of ferocious challenge rang against walls of silence. † We can picture a man who is screaming so loudly that his voice can be heard across town almost begging to find a challenger, but his calls are unanswered and the silence of the town shows how serious this man is. Descriptive writing is a great way to narrate a story that way there is no room for misplacing the feeling that the author is trying to show us (Crane, 2007). The second poem that I have chosen is â€Å"I dwell in the Possibility† by Emily Dickinson. This poem is much different than other two literature works, because it leaves more room for our imagination to fill in the gaps. Emily tells us through her poem how much she loves poetry and how limitless it is. She compares it to a house â€Å"A fairer House than Prose-â€Å"and with this single line she burns an image of a house in our mind, but how does it look? How big is it? In that split second after reading that line we can imagine a house of our dreams without limitations. She goes on comparing windows to opportunities and endless options that can be achieved through poetry. Our house starts taking a sharper and clearer image in us, and to achieve her desired influence on us she paints an extraordinary picture in our imagination. The second stanza holds the key to the incredible descriptive writing that took us on a journey: â€Å"And for an Everlasting Roof The Gambrels of the Sky-â€Å". No house could be complete without a roof; or could it? How could we imagine a house without a roof, or could the sky be our roof? The options are limitless the metaphor is excellent and the descriptive writing although not detailed still fulfilled its purpose of invoking a vivid picture that will last in our mind forever (Dickinson, 2007). Each author used different method of descriptive writing; some left us more room to play with our imagination than others. What matters the most is that not only a colorful picture is painted in our mind, but also emotions are clearly portrayed. To indulge the reader all three authors use the power of words. In poem â€Å"The Fish† I stared and stared and victory filled up the little rented boat†¦ until everything was rainbow, rainbow, rainbow! † We can imagine the sight of a fisherman that caught a tremendous fish and is really happy, and more importantly in those few lines we can fell that joy and positive energy that illuminates this image in our head. The emotions are almost screaming through the fisherman and the renewal of life after releasing the fish can be felt in us the readers as well. Also the author accomplished sympathy toward the fish without ever mentioning fear or agerness to escape the terrible future that was meant for it. He accomplished that through descriptive writing of its appearance when he compared hooks left in his jaw to medals of soldiers which sway in the wind or when he looked into his eyes that were larger than fisherman’s. Those few moments subconsciously build sympathy in us toward the catch and also build some tension when we read from line to line in hope that it will somehow survive (Bishop, 2007). Stephen Crane also portrays great emotions in his story. This story builds up a tension that was heading towards a gunfight were the main character Jack Potter could not even live long enough to enjoy his first day of marriage. When we compare typical Western movies to â€Å"The Bride comes to Yellow Sky† we can see allot of differences. Nobody has died or even been shot and most importantly even the tough Sheriff is scared of something; people’s reaction to his marriage. The author uses descriptive writing while narrating through the train ride, saloon, and mad gun slinger on the path for blood. What might be a surprise from the first page we can see the emotions of Jack Potter which normally we did not see in Westerns where all lead characters are tough, emotionless, and invincible. The author wants to show real emotions even in a feared man like Jack that was freshly married on his way with the bride to his hometown. The emotions shown between the newlyweds are a big part of this story â€Å"A sense of mutual guilt invaded their minds and developed a finer tenderness. †(p. 484). The joy and happiness that people receive after their marriage is incredible; so many thoughts and feeling are experienced at the same time that are hard to describe and thanks to describing those feeling we become sympathetic with the couple. As we read we develop almost friendship with them and we can start envisioning the unstoppably gunfight which builds even greater emotions in us. Page after page Stephen Crane paints a clearer picture of tension in the town before the main battle erupts â€Å"Oh, there’ll be a fight fast enough, if any one wants it. Anybody can get a fight out there in the street. There’s a fight just waiting. † The description of the gunslinger shows that the man is serious and eager to kill which might be Jack Potter â€Å"His eyes, rolling, and yet keen for ambush†¦. He walked with the creeping movement of the midnight cat. As it occurred to him, he roared menacing information. † Tension reaches climax at the end where both men collide unexpectedly. This story not only transferred us in time and place to a small Western town, but also painted a clear picture of emotions that even toughest man goes through when they get married (Crane, 2007). Descriptive writing is one of the most creative ways to indulge the reader in literature’s world. Thanks to descriptive writing the authors can stimulate reader’s imagination that will leave an everlasting imprint. The proper usage of words can transfer us in time and location, and also into a different emotion that we might have never experienced. This method brings heart into any work that pumps blood which is so vital at keeping the reader interested and on the edge of their seat. We could see it clearly in story â€Å"The Bride Comes to Yellow Sky† where tension builds up with each page turned and the closer we get to the end the closer we get to a tragedy than somehow never happens. Even in poem â€Å"The Fish† emotions are building up to sympathies readers with the fish although usually we do not associate feeling with fishes. The final literature work â€Å"I Dwell in the Possibility† incorporates a different descriptive writing. It is not guided by usual details that are followed, but single lines that are just as powerful, and are left to roam our mind and take on shapes and forms that only readers can see and feel.

A Non-Profit Organization Solve Inc Term Paper Example | Topics and Well Written Essays - 2500 words - 1

A Non-Profit Organization Solve Inc - Term Paper Example This has answered the needs of customers in a timely manner and provided return trade-off. Price entails the charge of the services that we are offering; this has been tricky since it determines customer base of our company. We are offering low priced services and products to allow customers afford. In addition, we are non-profit Non-Governmental Organization thus our services are public oriented. We have been able to observe the market environment and competitors’ price strategies to ensure we are relevant. Business location is a critical ingredient in success and expansion since it increases convenience between suppliers and the organization. Our location has been strategic especially in residential areas, high traffic and main roads that are easily accessible. In essence, the strategy is focused on the commuting families and individuals. In addition, the company aims at supplying their products and services to local businesses, offices, and schools. On the other hand, the location of business should be close to processing facilities, market, and source of supply. We have committed to advertising our products and services through internet Web site, which has proven to be effective. Notably, the internet is fast turning into a major promotional avenue, and the institution believes it will advance with regards to the importance over time. Furthermore, it is the most convenient means for us to wide presence from the onset. Our major customer at the moment is the S.S Conner Elementary School. After we are successful with the school we will extend our services to other poor performing elementary schools within the area before we expand to other institutions of learning within and outside the state. The image of our institution is very vital because it finds out the relationship with our customers in the education sector. Having a good image will attract customers and clients to our table. We intend to do what we do best.  We intend to do what we do best. By being the best in the education industry, we will become a respected leader in the field. The level of education in Texas should be top-notch. We also seek to promote and offer quality services. This way, clients, and prospects will acknowledge our services.

Obesity Epidemic Its Link with Physical Inactivity and Lack of Research Paper

Obesity Epidemic Its Link with Physical Inactivity and Lack of Exercise - Research Paper Example This essay "Obesity Epidemic – Its Link with Physical Inactivity and Lack of Exercise" describes how inactivity or lack of exercise contributed to the obesity epidemic in our country. Surveys have shown that more than 1 in 3 Americans have excess body fat (Collins). Not only are the rates of obesity high but also are the amounts of physical inactivity and sedentary behavior. Data from CDC (2014) shows that in 2013, only 29% of children from high school had participated in physical activity for a minimum of 60 minutes per day on each of the seven days before the survey was conducted. The data also showed that about 15.2% students from high school had not participated in any kind of phsycial activity for 60 or more minutes on any day during the seven days prior to the survey. The CDC (2014) states that with age, the participation of young people in physical activity declines. Furthermore, its survey has shown that less than half of the students from high school attended physical education classes in an average week. Studies have shown that leisure activity and sports levels have remained stable worldwide but these leisure activities represent only a minor portion of the total levels of daily physical activity. The physical activity associated with transportation, home and work has reduced due to social changes, technological advancements and economic development (Harvard School of Public Health). While in 1950 in the USA, 30% Americans worked in occupations involving high activity, the percentage dropped to 22% in 2000.

Adam Smith's Theory Research Paper Example | Topics and Well Written Essays - 750 words

Adam Smith's Theory - Research Paper Example Born in 1723 and died in 1790, Smith left a legacy in his model Wealth of Nations that has been an influential contribution in economics. In brief, the theory identifies the basic principles that nation acquire wealth and function effectively when individuals use capital and proficiency at their own diplomacy. His model revealed the nature of country’s prosperity as many learn the principles of economics. Up-to-date, his arguments are used and cited in debates as many learn from his great insights. Nevertheless, some people disagree with his assumption as many view him as an activist of callous individualism. Regardless of the way he is viewed, his theory is paramount in the economics field. How the economy does stem from his theory and importantly economists assume that the theory is accurate in how the world’s economy operates. At this point, this paper seeks to analyze the theory and lay a discussion of its pros and cons. Wealth of Nations In his theory wealth of nat ion, Smith noted that wages and prices might reach optimal level when freedom of using capital and skills as per wish is imposed (Smith, In Cannan & Lerner, 1937). He taught by examples of new products, which he argued that, when invented prices are usually high until when others discover the profit potential, and join the field then prices go down. Indeed this can be outlined in today’s electronics where such scenarios take place. ... According to O'Rourke and Smith (2007), the theory explored that there cannot be consumption if there is no production. To explain further, Smith’s theory affirmed cars do not just exist there is a process through which they are put together in production to manufacture cars. Similarly, capitalism works in this way in the sense that when a car is manufactured, those in need of a car search for it in the car factory and purchase as per their choice of the car. In the 21st Century, people do not just walk in the car factory and request to purchase the car but they are purchased by a dealership and later sold to clients. The main point that Smith wanted to highlight is that, one can break capitalism in two parts consumption and production. In this case, there cannot be consumption without production and vice versa. Applicability This law is applicable in today’s society in that one cannot purchase products at the market without being manufactured and supplied by a differen t party. Still, one cannot eat without preparing or acquiring food and cannot be in a house that has not been constructed. From his theory, Smith assumed that the market force ensured there is right invention of goods and services. The theorist based his idea on the aspect of free market economy whereby consumers have the free will to choose what they need. Smith perceived capitalism as the main aspect, which drives, and motivate the economy. He believed that it motivates companies and individuals to gain and accumulate profits. To support his argument, Smith developed two theories through a research on production in Europe during industrial revolution. The two theories are moral sentiments and wealth of nations, which

Bullfighting Essay Example | Topics and Well Written Essays - 500 words

Bullfighting - Essay Example After that the local public took it as a sport and since they could not afford it, they started bullfighting on bulls and the tradition still continues. Bullfights or corrida takes place in the presence of the president and the local audience in Spain. First of all the paseillo happens in which all the participants of the bullfight introduce themselves. Two participants called alguacilillos enter the ring and ask for keys to the gate behind which are the bulls. The doors are called puerta de los toriles. When the bulls come out the main show starts. The bullfights takes place in three parts called tercios. In the first part, the bull's ability to move his head is hampered by lances used by two picadors who are riding on blindfolded horses. In the second part, three people called banderilleros make the bull chase them around and use sharp colored sticks called banderillas and stab it in the body of the bull, specifically his back. Finally the third and the last part includes the killing of the bull by the matador. In my view, this is a very cruel sport and a symbol of inhuman behavior. Usually in this sport, the bulls are made weak by putting sand bags in their backs. They are also made weak by drugging the animal or to cut the horn of the bull which hamper coordination. Sometimes the weak and placid bulls are selected for the fight so that the win is easy. The game is not only cruel for the bull, but there are other victims as well.

Philosophy of BSSL Essay Example | Topics and Well Written Essays - 750 words

Philosophy of BSSL - Essay Example This study is an effort to identify such challenging circumstances, when Blue Star Logistics, a company providing express door to door delivery services to a host of clientele, had to go by the ethical principles rather than sticking to the rule book. 1. One such situation arose when one fine winter morning, a big consignment was due to be packed off to the neighboring city with the instructions from our client that the consignment has to reach there by 12 noon next morning. The customer had paid a handsome amount for the urgency tag, but with specific request that, if the consignment is delayed even by half an hour than it is of no use. That effectively implied that if the consignment is delayed, the company will have to compensate the client. The journey period was 2 hours. The preliminary work of packing was done in the evening itself. Since it was already 9.30 PM in the evening, it was decided by the line manager that the people will be back at work at 9 am next morning, so they were briefed accordingly and all of us went home. Next morning preparations were started by the staff to dispatch the consignment, and they started waiting for the paper work to be done by the documentation manager. When it was 9.30 am, everybody star ted worrying and efforts were started to contact him on phone, but his mobile was out of reach. Gradually the tension started gripping the faces of those present in the office as it was 10 am by now. Thereafter permission was taken from the top to make alternate arrangements and the consignment was somehow dispatched after 10.30 am, the net result it reached the destination after 1 pm. This in turn resulted in a heavy penalty for the company. There were instructions from top to take immediate action against the person concerned, because of whom it happened. By later afternoon, the company came to know that the documentation manager met with an accident and felt

Textron Case Essay Example for Free

Textron Case Essay 1) How does Textron make money? Textron is able to make money as a result of 4 defining aspects of its business model: a. Textron is a conglomerate: by purchasing a variety of companies, Textron is able to share technology between its business units thus increasing its competitive advantage in these respective units. For instance, lessons learned in aerodynamics at Bell Helicopters can be used in the construction of aircraft at Cessna. Additionally, because of Textrons size, it increases its buyer power and can take advantage of economies of scale when purchasing from the common suppliers across business units. b. Diversification: Textron has purchased a variety of companies that complement one another such as different target markets (regular consumers vs. government consumers) and both high and low priced products (ex: hardware tools vs. private jets). Thus, like a well diversified stock portfolio, Textron is able to hedge its exposure to risk between its various business units (if one industry performs poorly one year, another industry may fair better). c. Vertically integrated: in Textrons history it developed a vertically integrated company that controlled every operational aspect of the business from raw goods to processing to distribution. Thus, it has been able to control the costs of many aspects of its business d. Finance business unit: Additional revenue is generated through the earned interest from customers who purchase credit from Textron in order to purchase Textron products. This revenue stream keeps customers in the Textron environment instead of losing customers to other credit-granting financial institutions. This Textron environment also: * Creates a one-stop-shop that can increases Textrons stickiness to its customers (also increase customer retention), which may lead to longer and stronger customer relationships. * Creates flexibility since Textron can offer more favourable interest rates than other financial institutions to promote more Textron sales 2) Assessment of Textrons: Assessment of Exhibit 1: Textron is investing heavily in assets that are not producing the sales or profits required to sustain its growth. Hence, its only choice is to finance its growth, which increases its debt and risk of bankruptcy. Textron needs to improve its asset management by increasing the output of its assets (such as PPE), changing its assets or improving its days inventory. Textron can increase the outputs of its assets by training staff to use equipment and tools more effectively or upgrade equipment and tools that can increase productivity. Textron can decrease its days inventory by improving its sales forecasting in order to produce only enough units that are demanded by the market. 3) Assessment of Textrons Cash Flow: Analysis of Cash Flow Statements 2004-2006 (in millions): * Under CFO * Net income nearly tripled from 2005 (203) to 2006 (601) * Under CFI * Net cash used in acquisitions increased significantly from 2005 (28) to 2006 (502) * Under CFI the Net Cash Used in Investing Activities of Continuing Operations has more than doubled from 2004 (800) to 2006 (2062) however, under CFO, the Net Cash Provided by Operating Activities of Continuing Operations has not doubled nor has it grown significantly from 2004 (949) to 2006 (1017). * Under CFF * In 2004 the Net Cash Provided by Operating Activities (Net CFO) is 950 and the Net Cash used in Investing Activities (Net CFI) 818. Therefore Textron generated enough cash to finance its investment activity (950-818 = 135). By contrast, in 2005 and 2006, Textron has had to use debt to finance its investments since in 2005 the Net CFO is 1036 million and Net CFI 1195 million (delta = -159) and in 2006 the Net CFO is 969 but the CFI is 1409 (delta = -440). By increasing the amount of debt, Textron increases its risk of going bankrupt in the future should the company not be able to meet its debt obligations. * Final Assessment of Cash Flow Statement: It seems that Textron is making a good amount of cash through its operations but this cash is not enough to feed its investment activities. Even worse, the increased investment has had little impact in increasing cash inflow. * Assessment of Exhibit 2: All of the above ratios are point towards poor cash flow management except Current Ratio. Thus Textrons favourable Current Ratio can be interpreted as Textron has the ability to pay off its liabilities only if it sells its large inventory (indicated by its large Days Inventory value). 4) Textrons use of LIFO and FIFO: e. Textrons income before taxes in 2006 using FIFO * Under current method: * The beginning inventory of 2006+purchase -COGS=the ending inventory of 2006 * 1,712 + purchase 8,528 = 2,069(in millions) let this calculation be called A

Louis Vuitton Commercial Analysis

Louis Vuitton Commercial Analysis The Louis Vuitton commercial describes a wide range of visuals from India, China and France (Duncan 2008) that captures the real essence of travel and the journey through life while trying to simultaneously explore the true meaning of the word journey. The visuals are backed by textual messages aimed at answering What is a Journey? (Paris 2008) against a soulful musical score. The commercial in itself seeks to sell the Louis Vuitton brand across 13 nations rather than a particular collection (Duncan 2008). The fact that only the monogram is shown in the advertisement bears testimony to the same. With regard to the target audience, the commercial targets all young lovers of luxury and travel in particular and lovers of life in general. Most of the travelers in the video are young people although the local crowd is made up of people of all ages. The commercial sought to capture beautiful moments that travel with one beyond physical journey. The goal was to connect Louis Vuittons brand passion in assisting its clients to achieve true pleasure and luxury during journeys in particular and across life in general in accordance with brand values of luxury and travel. The advertisement is 90 seconds in direction to allow it to convey the true and rich essence of travel as a process of both discovery and self-discovery as per the head of communications at Louis Vuitton, Antoine Arnault (Brent 2008). Through a combination of visuals, musical score and subtitles, the video effectively communicates the same and reveals the brands passion for providing luxury to its customers as they journey through life. The Journey commercial by Louis Vuitton relies on the use of numerous visual techniques including slow motion, special effects, selective focus through telephoto lenses, blurring, silhouetting, lens flare and superimposition. The commercial is a visual marvel created by Bruno Aveillan (Duncan 2008). According to the Louis Vuitton press release the advertisement captures those quintessential travel moments where our senses and sense of awe are surpassed by the absolute beauty of a place, of a moment (Duncan 2008). The same is essentially true of most visuals in the commercial. The visuals endeavor to evoke a sense of awe and a sense of serenity in the viewer through depiction of the passion and art of travel (Duncan 2008) using a range of visual tools and techniques. One can see a whole range of close-ups to provide emphasis on the feelings of travelers when witnessing a moment that surpasses expectations and their love for travel. Most of the frames use shallow depth of field or focu s on a small area of frame to guide viewers attention to the specific object or person of interest (Brown 2012, 61). For instance, in an over the shoulder shot of a traveler dressed in white, the focus is entirely on him with the rest of the frame blurred out. In addition to a foreground, mid-ground and background, some frames rely on the use of glass as one of the planes, which, in turn, allows one to see reflections of objects that are not a part of the frame as a fourth layer. Most of the camera angles are at eye level with little psychological manipulation of the viewer on that front. Selective blurring seems to be enhanced in post production and special effects work. The insertion of certain reflections can seem to be the result of special effects. The camera is positioned in many frames to create lens flare which again curtails proper viewing of some visual content while serving as an aesthetic and pleasing visual technique. Lastly, slow motion towards the end of the commercia l is another classic technique used to enhance the beauty of a momemt (Brown 2012, 73). The commercial does not depict many visuals of Louis Vuitton products merely showing the famous logo and the classic LV design. Through the choice of visuals, the brand effectively takes the viewer back to its history establishing itself as a luxury travel brand (Lindstrom 2005, 125). The visuals span three nations namely, India, China and France enabling the advertisement to attain global appeal in consonance with its purpose of serving as an effective global ad campaign. In terms of motif, the commercial uses certain signs and symbols to reinforce its textual content. The first is the use of light, especially sunlight. As a signifier, the light usually connotes wisdom, knowledge and power. The use of sun, the source of all life, foreshadows the answer to the question raised by the commercial. In the beginning, the characters are in darkness, like the viewer deciphering the answer to the query p osed by the advertisement. The characters become progressively more lit as the commercial progresses. A second signifier is the use of mist, haze, fog and even blurring, all of which signify a sense of mystery. This can suggest the sense of intrigue one experiences during travel along with the viewer lack of clarity about where the commercial will take him at its onset. A third important sign is water again a sign of sustenance and life and a sign of purity. The first subconscious reader response to water helps to make the answer, that the journey is life, more meaningful. The second response connects to the purity of the moments of awe during travel and the true passion for travel. The characters are themselves dressed and positioned in ways that clearly segregates them from the environment establishing them as outsiders. Moreover, they are more glamorous than others in their environment reinforcing the luxury value of the brand. In totality, the choice of visuals helps to establis h a sense of beauty attached to travel and a true love for traveling. Visuals capture ones bliss during moments that surpass awe while journeying, and the need to treat life as ones most fascinating journey. The aural technique used in the Louis Vuitton commercial is background score or music. The score for the commercial was composed by the famous music director Gustavo-Santaolalla (Terrazas 2008). Since the commercial was part of a set of advertisements catering to global television marketing for the brand, it can be analyzed on two fronts. First is its connection to the type of musical score the brand has used in the past for its marketing. Second is the subconscious impact it has on the viewer since color and music are two aspects that influence at a deeper subconscious level. Louis Vuitton commercials in the past have commonly relied on specifically composed Louis Vuitton signature music (Lindstrom 2005, 125) and this commercial is no different. As a result, the score does not have any prior emotional connotations attached to it, allowing the makers to influence consumer perceptions from scratch. The music is slow and subtle in congruence with the slowness and serenity of the visual s. The dominant instrument throughout the score is a string instrument with chimes and other wind sounds supplementing it. The commercial begins with a subtle wind instrument immediately evoking a sense of mystery and drawing the viewer into the commercial from its onset. Slow chimes are often associated with feelings of pleasantness (Meyer 2008, 87). The string instrument then strikes an even deeper emotional connect through louder and isolated notes. The same rhythm repeats throughout the advertisement further reinforcing the Conduplicatio journey and an attempt to decipher its true meaning throughout the advertisement. Moreover, the repetition helps to remember the advertisement even after viewing, through production of deep memory traces that play a crucial role in consumer decision-making (Wells 1997, 241). In addition to music, the absence of diegetic sounds also draws viewer attention to the commercial. Sounds such as a books pages turning due to the winds, kids shouting as t hey run, the sound of water splashing are all absent from the commercial though some of the visuals are in close up. This lack of sound also makes one pay attention to what is being shown in the advertisement. In totality, the soothing nature of the musical score coupled with its repetitive rhythm reinforces the nature of visual content and brings the viewer into an introspective mood. The lack of diegetic sounds further make one notice the visuals by not reinforcing their content. A third dominant facet of the commercial is the use of subtitles that appear across the duration of the commercial. The commercial begins by raising the question, What is a Journey? It then begins to add one layer of meaning over another to fully answer the question and terminates with the disclosure that journey is life itself (Paris 2008). The advertisement, however, ends with another question Where will life take you? (Paris 2008). The word journey is used throughout the video as a Conduplicatio or a repeated keyword pulling out important ideas from sentences and reinforcing them in other sentences (Farnsworth 2011, 7). The process of repetition enhances the probability that viewer attention will be centered towards the repeated word at some stage of viewing (Wells 1997, 241). The word life again finds a similar usage as it is repeated in the final two phrases of the commercial. The words journey and life are the prime takeaways of a viewer from the video. These two signifiers are aimed at signifying the Louis Vuittons passion for enabling its consumers to discover places and themselves as they traverse the journey of life. Overall, the advertisement uses emotional transfer to link the brand with emotions one experiences upon viewing the commercial (Kenny 2005, 72). The attempt is to evoke ones passion in living and traveling and directly transfer it to a passion for making Louis Vuitton brand a lifetime partner along ones journeys. This transfer is achieved through a combination of subtitles, visuals and musical score. The subtitles immediately encourage the viewer to ponder upon the meaning of a journey. The visuals strive to capture those moments during travel that extend well beyond their physical existence in the minds of the travelers. They depict the blissful state one finds oneself in when witnessing such moments and that such moments are not confined to vacation destinations alone. The musical score reinforces a sense of tranquility and awe experienced during these moments. The emotional transfer attempt becomes most visible through the final two subtitles Where will life take you? and Louis Vu itton (Paris 2008). The remainder of the commercial evokes feelings of awe and love for life. These can then be transferred to a love for a luxurious and enriched life that Louis Vuitton can help one achieve. The duration of the commercial is just apt for exploring the meaning of a journey. The advertisement effectively communicates the passion of Louis Vuitton for providing its consumers with a luxurious lifestyle along their journey of life.